Opening on Tuesday 24th September, Elena Shchukina’s new gallery, Gallery Elena Shchukina will certainly create some interest in the art world. Elena has taken the traditional gallery format of showcasing art in a white cube and created an ‘immersive aesthetic environment‘. The introduction of furniture, lighting, objects and wall coverings that are in dialogue with the paintings on display create a new gallery experience.
Born and raised in Siberia, Elena completed a law degree at Moscow Law State Academy before deciding to pursue her passion for art and design by studying at the Moscow Design School.
Inspired by her studies, Elena set about creating a new kind of gallery where she would create a living space instead of the traditional white cube format.
“I want visitors to Gallery Elena Shchukina to feel almost as though they are stepping into a painting when they come here”, says Shchukina. “We are going to work with contemporary designers who will take their cue from the artists with whom we work to create furniture, rugs, lighting and even jewellery that will all complement and reflect the paintings that we show. My idea is to create holistic environments that are inspiring, creative rooms that become perfect living spaces; places that are uplifting, yet also make you feel comfortable, and ‘at home’.”
The first artist to show at the gallery is Onyeka Ibe. Growing up during the unrest that followed the Nigerian civil war, Onyeka realised that due to his past experiences his art could take two paths, “rail against dehumanizing situations or to capture elements of humanity in his work“. He decided on the latter, his portraits, landscapes and still lifes are quiet and reflective, meditative blocks of richly coloured paint.
The gallery opens on Tuesday 24th September. For more information visit Gallery Elena Shchukina – 10 Lees Place, Mayfair, London, W1K 6LL.
Gallery Elena Shchukina was introduced to Westbury Accountants through the Women’s Art Institute Website. Westbury were selected as advisers because of our specialism in the Art sector.
Westbury Accountants & Business Advisors, Accountants specialising in ‘The Arts’. For more news, views and opinion, visit http://www.westbury.co.uk/services/industry-sectors/art.