Arriba, arriba for Riva PR…

Living in an information-rich world where we are bombarded by messages from all forms of media: tv, radio, newspapers, magazines, periodicals, websites -it becomes more and more difficult to stand out from the crowd and get over a clear message to a targeted audience.

And of course, given that there is so much ‘noise’ around; with people and businesses trying to muscle in on the next big thing, the art of persuading an ever bombarded media to devote some airtime and column inches is not something PR amateurs do well.

When done properly, PR is a considerably effective promotional and communication tool – raising profile and creating a climate of continuous favourable opinion towards the person/business in question.

PR should essentially play a key part in any communication strategy, it needs to be planned for rather than indiscriminate – on a short-term and long-term basis, spreading the word about the organisation, product or service through a range of media channels.

Louise Swanne knows all about successful PR, having created a significant profile for her company, Riva PR, in the Lifestyle / Travel sector.

Following a career with several lifestyle PR agencies, in 2004 Louise founded Riva PR, an energetic communications agency, specialising in restaurants, travel, hotels, villa resorts and lifestyle clients.

With unrivalled contacts in the lifestyle, food, business, travel sectors and the national press, Riva’s objectives are to:

provide clients with an invaluable competitive edge. Utilising unrivalled press relations in EVERY sector of the media to positively manage the public’s perception of the client.
successfully gain maximum RELEVANT and QUALITY exposure for a client.
go beyond the press, the sector, the target market and beyond the competition. Utilising every contact, opportunity and event to create beneficial strategic alliances to promote our clients.
raise AWARENESS and create a SUSTAINABLE reputation for a client to achieve longevity in the industry.
ADAPT and CAPITALISE opportunities that arise unexpectedly and more importantly CREATE opportunities for its client’s that previously didn’t exist.

In its relatively short life so far, Riva PR has taken an enviable position in their target sector, having been involved in a whole range of campaigns, as diverse as launching the ‘Goldeneye’ development in Jamaica, a £50m real estate project around the luxury villa resort of Goldeneye, to launching restaurants and bars; Mews of Mayfair (off New Bond Street) and soon to launch the New Hoxton Grille in the Hoxton Hotel on 1^st September. And no grey skies come December, when they launch the Desroche Island Resort in the Seychelles – the ultimate in laid back luxury.

The team at Riva PR provide a total PR solution - from copywriting through to strategic planning and executing the entire communication strategy.

For more information about Riva PR, you can visit www.rivapr.co.uk or contact Louise Swanne on louise.swanne@rivapr.co.uk .